ISPCC launches Childline Text 50101

The ISPCC has launched a new text service called “Childline Text 50101” which:

aims to offer an additional support system for children and young people contacting Childline. The text service will be integrated within the existing Childline telephone service and will provide an automated, immediate response to a child who texts.

This seems like a good use of SMS technology, and it allows young people to communicate in a medium that they're comfortable with. I believe that one of the reasons for the phenomenal success of SMS is due to its discreet nature, which makes it ideally suited to this kind of application.